Mossel Olive Oil and Grape Seed Oil Paper Box

「Minimalist, low-design-element packaging better caters to middle-class consumer habits」

When we talk about a package design, what are we talking about? That's the question. Often times, we think to ourselves that good packaging is one that looks luxurious and has a variety of elements. But with the development of the consumer economy, we will find that those packages that have really left a mark in the long history of complex packaging are often those that are simple, or even Zen-like simplicity in design.

Food packaging, always known for its diversity and colourfulness, especially those that want to show through patterns, motifs or realistic expressions, undoubtedly bring us a certain amount of pleasure and imagination. However, in recent years, we have seen a resurgence of packaging that is logo less, logo removed, or that shows the texture of the materials used in the packaging, especially for food products intended for the middle class, and we have seen their simplicity and eco-friendliness. Manufacturers will go out of their way to cater for this style of design, surely the mainstream of our consumer economy is still the middle class, isn't it?

An olive oil mixed with grape seed essential oil packaging.

When we think of essential oil packaging, we always think of fruits, leaves, white liquids or exaggerated expressions, all these elements have formed a certain stereotype in our minds, ‘olive oil packaging design looks like this’.

This package is a change from the previous ones we have seen in the supermarkets, with the original paper colours and a brief and clearer brand and product information, which allows people to catch the key information at first sight and to know the ‘contents’ through the ‘surface’.

This is a special package. It is a mix of grapeseed oil and olive oil. The box is designed to open and close, so that when the customer opens it, he or she gets a double surprise, which makes it a great gift.

 

The packaging material is made of cardboard, which is environmentally friendly and neat, forming a natural connection with the contents. This is a tacit agreement with the current environmental protection proposition.

The overall structure is simple yet ingenious. There is a carry strap at the top end of the box, eliminating the need for a traditional food packaging outer bag and maximising savings on packaging consumables. The structure of the box type is very strong, and when I got it in my hand, the comfort is obvious, that kind of texture brought by the cardboard material with a slight frosted feeling, so that you have the urge to touch. It's a nice box type.

There is a Chinese idiom called ‘Complicated things are usually unbelievably simple（大道至简）.’, which refers to the realm. But we migrate to the expression of the design method is the same, a lot of seemingly very complex things, in fact, the opposite is to confuse people on the real existence of the things of judgement. As a matter of fact, the straightforward design method with figurative space has been adopted by major brands in the last century, and I think MOSSEL is at the forefront of this.

Of course, good design ideas are utopian if they don't come to the shelf. Brands have good design ideas, good product ideas, choose a can be aptly expressed, the material and quality of the packaging production company is the key.

In this regard, choose Mingfeng packaging is right!