The Macallan Oscuro Wooden Customised Packaging Box

A boutique packaging collaboration from Scotland to China, bringing the elegance of a renowned whisky brand to perfection.

Mingfeng Packaging specialises in wooden box packaging, which is well known. Wooden packaging is not a simple patchwork, but a combination of various complex processes and materials, we have more than thirty years of craftsmanship accumulation and manufacturing experience, which makes us more professional and excellent quality assurance when facing the needs of high-end customers.

Macallan Oscuro Box is one of the excellent cases.

Client | Macallan

Project | The Macallan Oscuro Box

Material | High-end Wooden Customised Packaging Box

Keywords for the process | British Design/High-end Wood/Metal Plate

 

Of all the whisky brands we know, Macallan is undoubtedly one of the stars that has been emblazoned on mankind's dazzling history of whisky for a very long time. Like the whisky culture it represents, it has evolved over two centuries of heritage and innovation.

 

We can be sure that as the world's first single malt whisky brand, Macallan not only represents the properties of the industry itself, but also a classic work of art that has been repeated throughout history. This classic representation is not only the choice of raw materials and superior distilling memory of the spirit itself, but also the classic production brought by generations of partners.

 

If clothing is a symbol of human progress, packaging has been given the same historical responsibility in the development of the consumer economy as merchandise itself. We can call it the star of the show, or the beautiful coat of the product.

 

In the decade following the turn of the millennium, Macallan began to look for more and better packaging partners that could represent the artisanal culture of the brand, to tailor-make suitable partners that could highlight the quality of the brand, with the aim of passing on the dazzling light of the whisky brand that has spanned two centuries in the long term.

 

In this regard, with more than 30 years of experience in luxury goods, MingFeng Packaging, which is specialized in the application of materials and technology, has embarked on the road of cooperation with Macallan, and over the years, this cooperation not only stems from the spirit of rational contract, but is also rooted in the continuous enhancement of craftsmanship, quality and a constant flow of creativity.

「Whisky is liquid sunshine」

“The Macallan Oscuro is drawn exclusively from oak casks seasoned with Oloroso Sherry. It is then matured in slumbering casks for at least six months, allowing the flavors to ‘marry’ and harmonies.” This is how Macallan's official website describes the wine, simply and accurately. Time is a classic, and with a classic naturally comes craftsmanship.

 

The famous playwright George Bernard Shaw, when describing whisky, once wrote without mincing words that ‘Whisky is liquid sunshine’, I think he probably has seen or tasted Macallan, otherwise how could he know Macallan as the sunshine of the golden body and the aroma of the fragrance of the wine with each other.

 

If packaging is the window to a product, I think Macallan has certainly found that window. I think Macallan has found the window closest to the sun.

The overall package is mainly made of wood. Together with the floor at the bottom, the package resembles a cornerstone of honor. The cover of the package is made of marble-like texture wood material, classic, but also has the warmth and elegance of Macallan's body.

 

When unfolded, it resembles the shape of a ‘V’, representing the joy of victory. The inner backing is a transparent PVC resin plate, which is a superior reflection of the color of the elegant wine itself, and is a perfect complement to and integration of the wine.

 

Metal plate, we would like to proudly say that no packaging company in the great Eastern country can express the superiority of the customer's brand as skillfully as MingFeng.

We combine the brand as a whole, symbolizing the careful operation of wooden box packaging, which needs to be polished by craftsmen, so that the simple patching process can better integrate the dual functions of opening and decoration. Clothes make the man.

When our co-operation chooses us, I think it is not only because of our many years of experience, but also because of our adherence to quality and decades of high quality and strict requirements, as well as the absolute advantage of the packaging industry in the integration of multi-processes and the application of multi-materials.